The UAE’s list of musical talent is always growing, and Spotify wants to (singing) voices to be heard around the world with the launch of its new initiative.
A first for the music industry in the MENA region, the music streaming app has now launched RADARرادار – identifying talented artists to break across borders by creating new recordings of cultural collaborations.
Starting back in 2017 with RISE, aiming to spotlight and support local artists, the initiative has now re-launched with RADAR, featuring 19 international programmes, including the MENA region, featuring artists from more than 50 markets worldwide.
It’s already received successful collaborations, including Dubai-based Electronic duo Hollaphonic and Lebanese songstress Xriss.
Spotify’s assisted the partnership between Hollaphonic and Xriss, on their forthcoming single, Save Me which is set to be released on Friday March 27.
The single was recorded at Studio 13 in London, one of Spotify’s partner studios in the UK.
“RADAR رادار is one of the most exciting developments for music artists in the Middle East and North Africa. This region is rich in its musical heritage, diversity of cultures, and multiplicity of languages and dialects,” said Managing Director, Spotify Middle East and Africa Claudius Boller.
“Music is truly global and as Spotify we’re creating connections for artists and audiences, while removing borders, boundaries to develop previously unimaginable collaborations.”
Hollaphonic, the first electronic act to sign to a major label in the Middle East, have been seeing global acclaim over the years where in 2018.
With their original track Spaceship, the band saw huge popularity in Thailand leading to collaborations with Thai superstars including Peck Palitchoke and Violette Wautier.
Rising artists that will be part of RADAR رادار will be supported from first-hand editorial and on-platform support through the many curated Spotify playlists available on the platform.
Local stars of the UAE, it’s time to break borders and go global.
