Posted inThe Knowledge

Orbit and Showtime merge to create super-subscription

Pay TV providers offer greater customer choice and more channels

Pay TV provider Showtime Arabia has announced that its subscribers will have free access to Orbit content from Monday, just 24 hours after the two companies merged.

The company said its customers across the Middle East and North Africa can view Orbit programmes for a promotional period ending late August.

Channels that Showtime viewers will now be able to watch include Super Movies, America Plus and Super Comedy.

The same arrangement is in place for Orbit customers who can now view Showtime content, such as Showmovies 1, Showseries, E! Entertainment and Showcomedy.

“We promise maximum entertainment, great value for money and simplicity of choice for TV viewers across the region,” said Showtime CEO Marc-Antoine d’Halluin.

“By taking immediate steps to give current Showtime and Orbit viewers not only the best but everything that Hollywood has to offer, this should leave viewers in no doubt that the merger is good news for them.”

The English Premier League will be available to current Orbit subscribers through Showsports 2 when the 2009/10 season starts on August 15.

All Orbit and Showtime channels will be added to both formats’ electronic programme guides. The pay TV providers’ websites will also carry programme listings for all 70 channels.

On Sunday, Showtime Arabia and Orbit announced a merger to create the “biggest Pay-TV platform” in the Middle East and North Africa.

For the full version of this story please visit arabianbusiness.com.