No one can deny the convenience of online shopping. Glambox Middle East is the region’s first online beauty community which brings the latest must-have products to your home.
Convenience is something most people crave these days and if you don’t have time to step out to the mall then Glambox could be the answer. Once a month a beautifully-wrapped parcel will be delivered to your doorstep, filled with four or five travel-sized beauty products from brands such as Lancôme, Nina Ricci, Calvin Klein and many more. But how does it work?
Sign up to a subscription for either three (Dhs239), six (Dhs449) or 12 months (Dhs849) – commitment-phobes can also pay monthly for Dhs70 – then all you have to do is wait for the arrival of your goodies. The brands chosen are dependent upon your own personal preferences and another bonus is that however many months you subscribe to, it’s not only free delivery but you also get the chance to receive ‘Glampoints’, which give you the opportunity to get a discount on your next purchase.
We speak to the co-founder at Glambox, Shant Oknayan, about the success of the company and what he has in mind for future plans.
How did Glambox start?
Glambox has four co-founders, all of whom worked for companies helping other businesses with digital strategies. One day, we all attended an entrepreneur’s conference and asked ourselves why don’t we start
a company? Then the next step was finding out what was popular in this region, so we looked at the Western world and found out that buying beauty products online was a huge success, and there were similar sites to Glambox, so we went ahead with that concept.
Why did you decide to make it available online?
Mostly due to my background in digital media, we wanted something that was ‘online savvy’. Because e-commerce is so big now, and the rise in users has increased massively throughout this year and is set to be even bigger in 2014/15, it was the best option. It’s such an interactive medium, involving both our consumers and other business partners, as well as online sites reaching such a large community.
For those who are hesitant to buy beauty products online, can you give them reassurance as to why they should try Glambox?
Well, first Glambox already has hundreds of subscribers. So it’s always reassuring that we already have so many people using it. Another factor is we carefully select the brands we use; we have 55 in total, which are re-listed on our website, and they’re all 100 percent genuine. Also, we strive to find the coolest and newest products, to make sure our customers get a chance to test them out. Another assurance is our courier service; we use Aramex which is a very well known company here in the Middle East that makes sure your delivery is at your doorstep on time. Plus, it’s free.
Why do you think Glambox has become so popular within the Middle Eastern region?
There’s no equivalent in this region, so I think that’s a plus. We strive to give great customer service, and the fact that it’s delivered to the comfort of your own home is a great influence to its success. Also, the beauty market here is huge, and we think that Glambox fits in perfectly. We didn’t want people to have to keep walking around malls, being bombarded with advertisements everywhere, so we decided that they can just do it from their home, and enjoy browsing for themselves. And thanks to social media like Facebook, Twitter and YouTube, it creates a wider community, and enables people to watch how the company works, and look at other’s reviews of their experience with us.
Do you plan on branching out to a global market?
For now were just focusing on the Middle East and North Africa, since it’s such a big market. But who knows what the future holds?
To find out more or to subscribe visit www.glambox.me (04 455 8699).
Others to try
Strawberrynet
If you want the latest beauty products, at the best prices, check out us.strawberrynet .com, a beauty hub that delivers worldwide for free.
Feelunique
Do you like your designer brands? For the premium beauty experience, treat yourself to some new goodies from www.feelunique.com.
ASOS
At the click of a button, you can have the newest beauty products in your bag, alongside the latest fashions. Always featuring great sales, be sure to check out www.asos.com which also delivers worldwide free of charge.
