Main Street

British star Firth puts in a turn as a southern American gent in a movie so forgettable that despite Firth’s post-Oscar bankability, it has never seen a full cinematic release. It’s a shame: Main Street showed a lot of promise in production, the labour of 10 years of love for associate producer Rob Shoaf. However, when screened at a couple of minor film festival throughout 2010 – while Firth’s Oscar momentum for The King’s Speech was in full flow – Main Street was met with universally scathing negative reviews, and never saw the light of day. Perhaps the film’s sudden arrival in Dubai is a last-chance bid to reclaim a fraction of the Dhs36 million budget from a neglected market the studio thinks won’t know better.