Love Pepsi? Love the UAE? In celebration of the UAE’s 49th National Day, Pepsi has released limited-edition can designs to recognise 49 years of unity between the seven emirates and to embrace the UAE’s spirit and values.
Celebrating the UAE’s long list of achievements and core values, the eye-catching can designs use the colours of the UAE flag, plus elements of its famous vistas.
Every word embedded in the design tells a unique story honouring the different cultures, experiences and backgrounds of the many nationalities living in harmony here in the UAE. The limited-edition cans are available from Tuesday December 1 onwards at in modern trade, traditional retailers and eateries across the UAE.
On Tuesday December 1 at 9pm, the global brand will also be taking over Dubai’s iconic Burj Khalifa with an exciting and Instagram-worthy light show, turning the sky blue.
Dedicated to the UAE, the special show will cover a total area of 33,000 square metres and it’s not to be missed.
“We have had a long and successful journey in the UAE and are delighted to launch this campaign and the limited-edition Pepsi cans celebrating the momentous occasion. This is a moment of pride for all of us who have been part of this incredible journey, Dubai has been our home for almost five decades, and to light up the Burj Khalifa to showcase the strong spirit of togetherness that exists in the UAE is a feeling of the utmost honour,” said Aamer Sheikh, GM and President of PepsiCo, MENA and Pakistan.
With many families impacted by COVID-19, Pepsi is also partnering with the food app nefsy as part of its “Feed 49,000 families” initiative and Pepsi will be donating 5,000 food boxes to families in the UAE.
For a donation of Dhs50, a food box containing essential items including rice, wheat, oil, sugar, salt, water and sanitiser will be donated to families in need – to contribute and learn more about this community initiative, visit www.goforfund.com/product/pepsi.
You can join in on Pepsi Arabia’s UAE National Day celebrations by tagging @pepsi_arabia on Instagram, Facebook and Twitter.
Visit www.pepsico.com for more information.
