LEGO is launching Super Mario box sets for kids in the UAE.
Little master builders will be able to create their very own mini Mario thanks to a new partnership between LEGO and Nintendo.
But it gets better because once built, kids can use their LEGO video game icon to collect coins in a real-life game level that has been made out of LEGO bricks – cool!
“We are very excited to bring Mario into the physical world through interactive and social LEGO play”, says Julia Goldin, chief marketing Officer, EVP of the LEGO Group.
“With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”
While Takashi Tezuka, executive officer and game producer of Nintendo Co., Ltd. said: “I have always liked LEGO products and how they help children use their imagination to play.”
“The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”
You can see the game in action here
LEGO Super Mario will launch later this year, and we can’t wait!
It’s (almost) Mario time!
www.lego.com.
